Robin Gilbert-Jones

Robin Gilbert-Jones is a Research Analyst at Skift Research, where he focuses on sustainability and consumer trends within the travel industry. He began this role in February 2024 and has a strong background in stakeholder engagement and research, particularly in sustainable tourism practices. Gilbert-Jones co-founded the Vukani Impact Collective in 2020, where he served as Chief Innovation Officer and Head of Research and Analytics until March 2024. His work there included developing the ESG Tracker, a tool designed to help companies assess their environmental, social, and governance performance.1

With over 14 years of experience, Gilbert-Jones has worked as a research consultant and writer, specializing in corporate social responsibility (CSR), brand sustainability, and tourism strategy. His expertise extends to both qualitative and quantitative research methodologies, particularly in the context of developing countries.12 He holds an MA in Global and Comparative Politics from Queen Mary University of London and a BA in History and Politics from the University of Exeter.1

In his current role at Skift Research, Gilbert-Jones has contributed to reports addressing emerging concepts in tourism, such as regenerative tourism, which seeks to enhance the positive impacts of tourism on communities and environments rather than merely reducing negative effects.23