Roberto Lastra

Roberto Lastra is a Creative Director and Copywriter who co-founded the organization Lovers Not Haters.123 He specializes in helping brands reach diverse audiences in an authentic, relevant, and relatable way.34

Professional Background

• Role: Creative Director/Copywriter and Co-Founder at Lovers Not Haters12
• Experience: Top 5 global creative agency experience2
• Education: Miami Ad School2

Professional Work

Lastra has worked on creative projects for various brands and organizations, including:

• Google Year in Search
• Women's Day
• Vrbo
• TurboTax
• San Diego Wave FC
• Airbnb Mexico
• Lyft
• Bud Light
• YouTube Copa 90
• Domestic Workers PSA
• Kraft Macaroni & Cheese

Personal Insights

Beyond his professional work, Lastra is a father who values family heritage and hard work. He emphasizes the importance of remembering one's roots while providing opportunities for the next generation.1