Roberto Cárdenas

Roberto Echeverría Cárdenas is a well-versed digital marketer with a 15-year background in strategic marketing across various industries including Healthcare, Medical Devices, Politics, and Education. He specializes in helping surgeons enhance their online presence and engage with a broader audience of patients. Roberto possesses extensive international experience managing global teams and excels in SEO strategies, on-page and off-page optimization, UX/UI recommendations, ROI-focused campaigns, and growth hacking techniques.

Roberto's expertise extends to areas such as working closely with top executive levels including CEOs, CMOs, and Board members, as well as collaborating with content creators to craft compelling marketing materials. His educational background includes executive education in Leading Digital Transformation in Healthcare from Harvard Medical School, a Bachelor's degree in Philosophy from Universidad de Costa Rica, and additional studies in Political and Moral Philosophy and Classical Languages from Universidad de Salamanca.

Throughout his career, Roberto Echeverría has held key positions such as Chief Executive Officer at his namesake company, Digital Marketing Manager at Establishment Labs, Global Group Director for Digital Communications & Social Media at Institución Internacional SEK, Head of Digital Marketing at Plugin Digital, Communication Advisor to the Minister at Ministerio de Salud de Costa Rica, and Consultant at the United Nations. These roles have allowed him to develop a rich skill set in digital marketing and leadership, making him a valuable asset in driving marketing strategies and fostering relationships with diverse stakeholders.