Roberta da Silva Prado is a highly experienced consultant at Integration Consulting with a rich background in Marketing & Sales and Implementation practices.

Roberta has been actively involved in managing complex projects both nationally and globally across diverse sectors including consumer goods, beauty, retail, and education.

She specializes in strategic initiatives like Go to Market Models, Market Scan, Entry Strategy, Redesign of Commercial Processes and Policies, M&A (PMI), and Implementation methodologies.

Her educational background includes a Bachelor's degree in Business Administration from Insper.

With previous roles such as Strategic Planning Manager at Livelo Brasil and various positions at Grupo ZAP, Roberta has demonstrated her expertise in strategic and commercial planning.

Having a history of working at Integration Consulting in different capacities from Intern to Consultant, Roberta brings a wealth of experience to her current consultancy role.