Roberta Coelho

Roberta Coelho is the CEO of MIBR (Made in Brazil), a prominent Brazilian professional esports organization.12 She assumed this role on September 29, 2021, becoming MIBR's first-ever full-time CEO.5

Professional Background

Prior to joining MIBR, Roberta had significant experience in the gaming and entertainment industry:

• She was the co-creator and CEO of Game XP, described as the world's first gamepark that combined games, music, and entertainment.6
• Roberta also co-founded and served as a director at www.pequenospormenos.com.br.8

Role at MIBR

As CEO, Roberta Coelho's focus areas include:

• High performance and fan experience enhancement1
• Opening up more opportunities for women in esports4
• Driving MIBR's "new age" strategy, which began in early 20223

Leadership Impact

Under Roberta's leadership, MIBR has been working towards:

• Becoming more independent within the Immortals Gaming Club (IGC) structure7
• Strengthening local leadership in the Brazilian esports scene7
• Expanding MIBR's presence in various esports titles, including a female VALORANT roster called MIBR GC1

Roberta Coelho's appointment as CEO marks a significant milestone in MIBR's history, signaling the organization's commitment to growth and innovation in the esports industry.