Roberta Carraro

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George Brown College

York University

Design Executive and Advisor • Design Team Coach • Previously: HashiCorp, Salesforce, Heroku, Apigee

San Francisco, California, United States

Chief is a private network designed specifically for women executives to strengthen their leadership, magnify their influence across industries, and pave the way to bring others with them.

Chief

Member

Chainlink Labs

Design Advisor

Leading all things Design at HashiCorp: Brand. Creative. Product Design. Platform Design. Experience Architecture. User Research. DesignOps.

HashiCorp

Vice President/Head of Design

Experience architect & design strategist for Developer Experiences at Salesforce, centered on Heroku. Minimalist, modular, pragmatic, grounded in experience. Repeat.

Salesforce

Vice President, Developer Experience

Experience architecture owner for Developer Experiences at Salesforce, including:
-  Heroku Platform
-  Heroku Enterprise
-  Heroku Data
-  Heroku Ecosystem
-  Salesforce DX

Senior Director, Experience Architecture & Design, Heroku

Product experience owner for Heroku & Salesforce Platform Services, including:
-  Heroku Platform
-  Heroku Enterprise
-  Heroku Data
-  Heroku Ecosystem
-  Salesforce DX
-  Salesforce Identity (eg. Trailblazer Identity, Authenticator)
-  Salesforce Security & Compliance products (eg. Shield, Events)
-  Salesforce Data Integration

Senior Director, UI/UX, Heroku + Platform Services

- Manage multiple projects and allocate product and marketing design resources accordingly, ensuring deadlines are met and setting up team members for success by setting clear and measurable goals
-  Guide the team to develop best practices and design tools for ensuring a high bar of quality
-  Collaborate cross-functionally with engineering, product management, and product marketing teams to ensure a smooth product development process and consistent visual language
-  Execute in a fast-paced and highly fluid environment
-  Collaborate with teams in other Salesforce offices
-  Collaborate and manage vendor relationships and project load

Heroku

Director, User Interface / User Experience

Scope of responsibilities as a Senior UX Designer at Heroku were increased to reflect broader range of responsibilities including:
-  Support for multiple teams
-  Increased involvement in shaping product direction
-  Management of projects and deliverables at a larger scale
-  Ownership of Enterprise product design
-   Management and leadership functions (meeting facilitation, cross-cloud representation & communication, team motivation, etc.)

User Interface / User Experience Lead

- Wireframe screens and storyboard workflows via whiteboard or sketch apps
-  Shape conceptual ideas into finished products in collaboration with the team
-  Design graphically appealing and intuitive interfaces (dashboards, management interfaces, etc.) from concept to production
-  Validate design hypotheses with customers via ethnographic studies, customer interviews, usability tests, and beta programs
-  Work closely with other designers, product managers, and engineers to oversee and manage the user experience of a product from beginning to end

Senior UX Designer

- Represented the UX, translated customer requirements into defined specifications and inspired the Engineering team to develop the right product
-  Owned the design of the most impactful UI-related features and participate in the product definition process with the Product Manager, Engineering Manager and User Research
-  Significantly influenced product strategy and direction
-  Worked with User Research and Product Management to translate business and marketing goals into the best software solutions for Apigee
-  Developed and maintained design mockups, usage scenarios, prototypes, specifications, navigation maps and other design documents
-  Worked with feature development teams to make sure that the workflow reflects the customer's needs and ensure consistency among features
-  Developed expert-level knowledge of competitive and complementary products and brought new ideas to the team
-  Defined innovative user interfaces and interaction styles which result in improved user productivity
-  Created wireframes
-  Created page mockups

Apigee

- Led visual design throughout the entire product lifecycle, from initial explorations such as workflows and wireframes through final design deliverables such as screen layouts, user interface elements, and prototypes
-  Delivered web page mock ups and prototypes using tools such as Photoshop, Illustrator, OmniGraffle Pro, Cacoo and other graphics tools
-  Contributed towards web application frameworks and navigation schemes
-  Evangelized user experience design methodology
-  Planned and executed A/B & user experience testing
-  Shared expertise in web analytics tools and technologies
-  Translated usability and field research findings into design improvements
-  Communicated design strategy and rationale to key stakeholders
-  Collaborated with engineers and participate in daily scrums to deliver polished final product
-  Contributed to a culture of innovation and teamwork

Rocket Lawyer, Inc

Customer Experience, Visual Design and Usability Lead

- Responsible for all interaction/user-experience, and visual design of Expedia.ca, Hotels.ca
-  Designed, maintained and ensured brand fidelity via style guides for Expedia.ca, Hotels.ca
-  Conceptualized, created wireframes, and mocked-up landing pages, high level promos, e-newsletters, IAB and custom ad units, and modules
-  Led in-house creative sessions with Production team
-  Art-directed juniors and contract designers
-  Coordinated with creative agencies
-  Contributed to marketing design direction for Expedia.ca, Hotels.ca
-  Created process workflows, user workflows, interaction diagrams, architecture diagrams
-  Facilitated user testing, usability testing, and focus groups

Expedia Canada Corp.

Graphic Designer

- Designed retail advertising for the agency’s largest account, the Hudson Bay Company
- Managed high-volume workloads in an incredibly deadline-driven environment
- Hands-on involvement in all phases of the project (client, concept, design, pre press, and press check)
- Participated in client review meetings
- Mentored junior designers

Fuel Advertising

- Created information graphics in the fast-paced life cycle of a daily national newspaper
- Contributed research and illustration for National Post Arts & Life Avenue pages
- Color corrected, cropped images for use in various sections of the paper
- Collaborated with Graphics team and other departments to meet local and national deadlines on a daily basis
- Archived designs in media library

National Post

- Led in-house design department
- Designed, developed <a href="http://simex-iwerks.com">simex-iwerks.com</a>
- Created print collateral, brochures, tradeshow displays, and promotional items
- Art-directed external design resources
- Calculated and maintained budget, established and enforced project timelines, communicated with vendors
- Created and maintained created asset library

SimEx-Iwerks Entertainment

Graphic/Web Designer

- Designed point-of-purchase advertising and plan-o-grams for Dockers, Levi’s, and Restoration Hardware
- Handled all aspects of production; scanning, level-correction, and re-touching of illustrations

Weems Illustration

Production Artist

- Designed corporate identity, typeface selection, and colors for Marty Gross Film Production, Inc.
- Created print collateral, brochures, and promotional items
- Designed VHS, DVD packaging and sell-sheets for Japanese art and culture videos