Roberta Cajado

Roberta Cajado is a highly skilled brand and cultural strategist with a diverse background in fine arts, fashion, marketing, and communications. She is known for her innovative approach to projects, drawing insights from cultural research, psychology, and philosophy.

Over the past 14 years, Roberta has been dedicated to creating impactful content, visual identities, and sustainable practices for a variety of organizations in Brazil and the U.S. Her expertise has been utilized by start-ups, non-profits, and commercial enterprises, including renowned agencies like 360i (Dentsu) and The Brooklyn Brothers (IPG). She has also worked with cultural institutions such as United Photo Industries, focusing on developing meaningful social content.

Roberta Cajado's educational background is solid, with a bachelor's degree in Fine Arts, a Master's in Creative Marketing from Brazil, and a recent graduation with honors from the Master's in Branding Program at the School of Visual Arts (SVA). Her dedication to continuous learning is evident through her studies in various fields like marketing, fashion, and fine/studio arts.

Her ultimate mission is to apply her in-depth cultural research and creative thinking to projects that make a global impact. Notable brands and institutions she has worked with include UNICEF, The Alda Center, YouTube, Remy Martin, O Boticário, and Peloton.

Roberta Cajado is recognized for her skills as an avid researcher and culture analyst, excelling in trend forecasting and problem-solving through creative solutions. She is an effective communicator, both in written and oral forms, and pays meticulous attention to detail in her work.

Throughout her career, Roberta has held significant roles in prestigious organizations, such as being a Senior Brand Strategist at Nucleus and 360i, a Graduate Teaching Assistant at SVA, a Social Media Manager at United Photo Industries, and a Curator & Creative Director at OAK Studio. She has also served in roles like Creative Brand Strategist, Cultural Researcher, Fashion Stylist + Creative Director, and Production Manager, showcasing her versatility and expertise across different domains.

Roberta Cajado's unique blend of skills, deep knowledge in branding, and passion for making a meaningful impact set her apart as a highly sought-after professional in the fields of branding, marketing, and cultural strategy.