Robert Watson

Robert Watson is a seasoned professional with deep expertise in digital marketing, derived from producing numerous best practices guides and various marketing content and campaigns.

He boasts a decade of experience leading global industry studies, solidifying his expert-level industry knowledge and marketing background with a strong technical and strategic acumen.

Robert has significant experience managing product and campaign marketing in leading firms, covering strategic messaging, programs, and positioning.

His skills encompass thought leadership campaigns, content strategy, partner marketing, program management, growth marketing, demand and campaign optimization, marketing automation, design (HTML, video, print, email, banner, social), and marketing leadership across various channels.

He excels in problem-solving and has a proven track record of driving large, complex programs to completion, demonstrating exceptional leadership and management skills.

Robert's international marketing experience spans the UK, France, and Germany, and he holds certifications in various marketing programs, including Adobe Enterprise Marketing Excellence and SiriusDecisions B2B Demand Generation.

He is proficient in marketing tools like Adobe Creative Cloud, Eloqua, Vertical Response, Adobe Target, Google Analytics, and Adobe Analytics.

Robert's educational background includes a BS in Natural Resources from the University of California, Berkeley, and an MBA in Marketing from San Francisco State University.

His professional journey includes roles such as Senior Campaign Manager at Sitecore and prior positions at Adobe, Sendmail, and Intuit.

With a proven track record in marketing and a wealth of experience, Robert Watson is a multifaceted professional known for his leadership, strategic insight, and problem-solving skills.