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Robert Schmidt
VP, Director, Data Analytics at Carat USA
Robert Schmidt is a seasoned digital technology and media specialist with a robust background in data analytics and media campaign management. With over 8 years of experience in strategic media planning and buying, coupled with 5 years in data strategy and analytics, he brings a wealth of expertise to the table. Currently employed at SMGpm, Robert excels in managing data collection, cleaning, taxonomy, KPI development, testing methodology, and dashboard creation, focusing on delivering valuable insights to enhance ROI for clients.