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Robert Safrata
CEO at Changequity
Robert Safrata is the Chief Executive Officer of Changequity, a company focused on integrating sustainability into business practices. With over 25 years of entrepreneurial experience, Safrata has a proven track record in acquiring and turning around underperforming companies while emphasizing a triple bottom line approach that balances profit, people, and the planet.12
Background and Achievements
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Sustainability Pioneer: Safrata is recognized as one of Canada’s greenest CEOs and has been instrumental in advancing vehicle-to-grid (V2G) technology in Canada. He organized the country's first V2G pilot project for medium- and heavy-duty vehicles, showcasing his commitment to environmental responsibility.1
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Leadership Roles: He was an inaugural member of Vancouver's "Greenest City Action Team," contributing to initiatives aimed at making Vancouver the greenest city in the world by 2020. His leadership extends to various organizations, including serving as past Chairman of Outward Bound Canada and participating in the Young Presidents Organization.2
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Industry Recognition: Safrata has transformed NOVEX, a courier company, into a certified B-Corp, recognized as the greenest courier service in Canada. His efforts highlight how businesses can thrive while prioritizing sustainability.2
Public Engagement
Beyond his corporate responsibilities, Safrata actively engages in public discussions about sustainability through various platforms, including hosting a podcast titled “CEOs & Self Driving Cars,” where he interviews leaders in the green technology space.1 His work not only inspires other business leaders but also emphasizes the importance of integrating social purpose into corporate strategies.
In summary, Robert Safrata exemplifies a modern CEO who combines business acumen with a strong commitment to sustainability, making significant contributions to both his industry and society at large.
