Robert Safrata

Robert Safrata is an experienced entrepreneur with a strong focus on sustainability and business transformation. With over 25 years in the industry, he has successfully acquired, built, and grown companies by emphasizing a triple bottom line approach.

Robert excels in acquiring under-performing companies and implementing turnaround strategies that drive growth and profitability while integrating sustainability practices. His passion lies in converting high-carbon businesses into market leaders with a focus on environmental impact.

As a prominent industry figure and speaker, Robert has shared his insights on sustainability and business transformation, including presenting Al Gore's 'An Inconvenient Truth' to audiences across North America. He takes pride in Novex's evolution into the greenest courier company in Canada.

Beyond his professional endeavors, Robert is actively involved in community service. He has served in leadership roles for organizations like Outward Bound Canada and Tourism Vancouver, contributing to their sustainability initiatives and overall growth.

Robert's background as a former member of the Canadian Alpine Ski Team reflects his disciplined approach to business, driven by the values instilled through competitive sports. He is a dedicated family man, married for 30 years with four children, residing in Vancouver, British Columbia.