Robert Powell

President - ZMOT

Robert S. Powell is an accomplished executive with extensive experience in the automotive and media industries. He currently serves as the President of ZMOT Auto, a Cardinale-Group company, a position he has held since December 2013.1 3

Career Highlights

Automotive Industry:

As President of ZMOT Auto, Powell specializes in consumer analytics, strategic planning, and cross-department efficiency tracking.1
He previously held the position of Chief Performance Officer at Cardinale Automotive Group from December 2013 to January 2022.3
Powell has been instrumental in developing and implementing sophisticated strategies based on consumer purchasing behavior, market data, and online shopping trends.3

Digital Transformation:

Powell has played a key role in driving digital transformation within the automotive industry.1
He launched CardinaleCONNECT, a corporate digital marketing platform for CardinaleWay Automotive Group dealerships, focusing on delivering Zero Moment of Truth (ZMOT) auto-buyers.2

Media Experience:

Prior to his roles in the automotive sector, Powell held leadership positions in sales and marketing at the Monterey Herald and Santa Cruz Sentinel.1
He also worked in managerial positions at Gannett, Register Pajaronian, and Brehm Communications.1

Education

Robert S. Powell is a graduate of the University of California, Davis.1 2

Achievements

Under Powell's leadership, the companies he has worked with have received significant industry recognition, including multiple placements in the Wards Auto eDealer awards.1