Robert Oscar

Robert Oscar is the Chief Executive Officer and founder of RxEOB, a health information technology firm based in Richmond, Virginia. He established the company in 2000 with the aim of enhancing transparency and clarity for pharmacy purchasers. With over 25 years of experience in healthcare, Oscar has developed and implemented programs that effectively manage pharmacy benefit risks, notably in the Medicare HMO market.134

As a Registered Pharmacist licensed in Virginia, Oscar is actively involved in professional organizations, including the National Council on Prescription Drug Programs and the Academy of Managed Care Pharmacy. His leadership at RxEOB focuses on optimizing clinical and financial effectiveness for health plans and pharmacy benefit managers (PBMs) through innovative communication tools.123