Robert Nusbaum

Robert Nusbaum is a Founding Partner at Pincanna, a prominent cannabis company based in Michigan. He has a rich background in retail and business, having previously served as the owner and vice president of New York Carpet World and EuroAmerican Design. Nusbaum's extensive experience has been instrumental in shaping Pincanna into a vertically integrated cannabis operation, which encompasses everything from cultivation to retail sales.

Nusbaum is a graduate of Michigan State University and has been actively involved in the cannabis industry since its legalization. He recognized the potential health benefits of cannabis early on, stating, “We’ve had cannabis therapy studies showing the health benefits of medical and recreational cannabis”.1 His commitment to wellness is evident in Pincanna's product offerings, which include medical and recreational cannabis products designed to enhance quality of life for users of all ages.

Under his leadership, Pincanna focuses on quality control and consumer education, ensuring that every product is tested for safety and efficacy. Nusbaum emphasizes the importance of building a passionate team around him, stating, “I learned early you have to surround yourself with the best people”.1 This approach has contributed to Pincanna's reputation as a trusted provider in the cannabis market.

In addition to his business pursuits, Nusbaum is dedicated to research on the benefits of cannabis, particularly its therapeutic effects for various health conditions. His personal experiences with family members have further fueled his passion for promoting wellness through cannabis.1