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Robert McKinnon
CX Leader - Helping banks and credit unions drive impactful customer experiences
Robert McKinnon is the Executive Director of Marketing & Customer Experience Research at BCX Insights. He is recognized as a data-driven leader specializing in customer experience (CX) design and customer engagement. His professional background includes over 20 years of experience in the financial services industry, where he has held various leadership roles focusing on marketing and customer experience strategies. McKinnon is an alumnus of the Thunderbird School of Global Management, which adds to his expertise in global business dynamics and marketing.1