Robert McGuffin

Robert McGuffin is the CEO of HUR USA, a company specializing in strength and fitness equipment, wellness programming, and community business consulting solutions.1 He has been in this role since 2018.2

Professional Background

Prior to becoming CEO of HUR USA, McGuffin's career included:

• Founder and President of The BLVD Ventures (2020 - present)2
• Independent Consultant at HUR USA (2018)2

Leadership and Expertise

As CEO, McGuffin leads HUR USA in providing innovative solutions for various sectors, including:

• Senior living
• Active aging
• Medical facilities
• Inclusive fitness
• Wellness & rehabilitation
• Sports performance

Under his leadership, HUR USA focuses on developing long-term wellness outcomes and optimizing business results for their clients.1

Skills and Approach

McGuffin is known for:

• Navigating complex enterprise sales
• Pulling together the best of an organization3
• Taking a consultative approach to support facility operators, program instructors, therapists, and executives1

Recent Initiatives

During McGuffin's tenure, HUR USA has:

• Launched an expanded website showcasing new service offerings and features
• Introduced new HUR Accessories
• Expanded facility service descriptions
• Created a newly branded HUR Blog called "Vitalogy"
• Developed a dynamic product catalog experience1

McGuffin emphasizes a partnership-based approach, stating, "Just as we believe that personal physical health is about the whole person, so too is our dedication to communities through an end-to-end partnership approach to success."1