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Robert McDaniel
Director of Product Management with extensive experience in digital marketing and data-driven product strategy
Robert McDaniel is a seasoned digital product leader with a successful career spanning over several noteworthy organizations. He is an alumnus of the University of California, Los Angeles, with an MBA from the Anderson School of Management and a bachelor's in Applied Mathematics. McDaniel has extraordinary experience taking products from 0 to 1 and discovering product-market fit, having worked on AI-powered products across varied industries, including identity, data targeting, and optimization.
McDaniel has held leadership positions where he had to align product vision and priorities with the company's strategy and market opportunities, resulting in quantifiable value creation. He has led product strategy and scaled mobile and video-focused offerings, contributing to ARR of $1M to over $100M+. His areas of expertise include product strategy, product-market fit, revenue-profit growth, virtual team management, data analytics, digital marketing, roadmaps, agile/scrum methodology, and innovation.
McDaniel has worked as a Senior Product Manager of Machine Learning and Optimization at Amazon Advertising, Senior Director of Product Management at Cox Automotive Inc., VP of Product Management at Propel Media, VP of Product Strategy at AdOn Network, and VP of Product at RhythmOne. He's also worked in several technical roles as CTO, Manager of Technical Operations, Technical Staff/Web Producer, among others.
