Robert Lai

Robert Lai is the founder and Chief Executive Officer of Kaliber Performance Marketing, a company he started in March 2020.2 With extensive experience in the paid marketing industry, Robert has managed portfolios of up to $21 million per quarter.1 He aims to differentiate Kaliber from other marketing agencies by focusing on thought leadership and radical transparency to build trust with clients.1

Under Robert's leadership, Kaliber has achieved remarkable growth:

• Generated $800,000 in Annual Recurring Revenue (ARR) within the first 10 months1
• Approaching the $1 million ARR mark, with around $840,000 ARR as of early 20211
• Working with several unicorn companies and managing over $500 million in ad spend globally2

Robert's approach to growing Kaliber includes:

1. Investing in content marketing and LinkedIn to grow organically1
2. Focusing on being a thought leader in the industry1
3. Maintaining open communication with clients to build trust and drive better results1
4. Emphasizing one great value proposition for the company1

Prior to founding Kaliber, Robert worked at companies such as Google and iprospect, gaining experience across Australia, the US, and Asia.1 He holds several certifications, including Google Partners Specialist, Facebook Agency Partner, and Tiktok Agency Partner.2