Robert Kraft

Robert Kraft is an experienced entrepreneur and business leader who currently serves as an Advisor to The World Business Chicago Sports Betting Committee at World Business Chicago.14 Here are some key details about his background and career:

Professional Experience

Robert Kraft has nearly 20 years of experience as an entrepreneur, primarily in the direct marketing industry.13 His current roles include:

• Founder & CEO of Atlas World Sports (since January 2021)1
• Advisor to The World Business Chicago Sports Betting Committee (since June 2022)1
• President & CEO of New Edge Marketing (since October 2015)1

Previously, he founded and led First Edge Solutions from 2003 to 2015, a company that provided marketing communication, print, and document management services.1

Background and Education

• Kraft holds a BSBA in Business from John Carroll University (1996-2000)1
• He attended Marquette University High School from 1992 to 19961
• Earlier in his career, he worked as a Financial Advisor at AXA from 2000 to 20021
• He briefly played Arena Football for the Charleston Swampfoxes in 200112

Expertise and Skills

Robert Kraft has developed expertise in several areas throughout his career:

• Startups and acquisitions
• Team building and leadership
• Marketing and management
• Sports betting industry (since 2018)13

His experience includes managing a diverse workforce of over 600 employees across multiple time zones and languages.13

Recent Focus

In the past five years, Kraft has shifted his focus to the tech sectors of marketing and the emerging sports betting industry, following the overturning of PASPA (Professional and Amateur Sports Protection Act) in May 2018.13 His current venture, Atlas World Sports, is an app and website that provides personalized data to sports fans and online sportsbooks in the United States.2