Robert Klara

Robert Klara is a seasoned journalist and author currently serving as the Senior Editor at Adweek magazine, a position he has held since January 2016. He specializes in covering marketing trends and the evolution of brands, often focusing on unique and lesser-known topics that other publications may overlook.12 Prior to his current role, Klara was a staff writer at Adweek from October 2010 to January 2016, where he contributed news stories and edited the "Perspective" section, which reflects on vintage advertising's influence on modern marketing.1

In addition to his editorial work, Klara is also an accomplished author with three nonfiction books to his credit:

• FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance
• The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence
• The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.24

Klara's educational background includes a Bachelor of Arts in English from Fordham University and a Master of Arts in Literature and Creative Writing from The City University of New York.1 He is recognized as an authority on consumerism and corporate history, frequently speaking to various media outlets.4

Beyond his professional achievements, Klara describes himself as someone who enjoys collecting shoes and bow ties, adding a personal touch to his public persona.35