Robert J. Easson

Senior Product Manager with a passion for building great new products and product teams , that create value, with clear vision and goals. Commercial focus at the heart of customer growth .

Robert J. Easson is an experienced and passionate commercial product leader with a proven track record in growing and leading product teams. He has successfully launched and scaled products with renowned UK brands like The Times, Financial Times, News UK, New Scientist, Phaidon, RIBA, and I. Newspaper. Robert's strategy revolves around customer-centric approaches to deliver award-winning products and services that drive business growth through digital innovation. His core sectors of expertise include subscription products, media, publishing, e-commerce, Artificial Intelligence, Machine Learning applications, software, and professional services.

Throughout his career, Robert has demonstrated his ability to drive customer and revenue growth across digital platforms and offline products. He excels in building and optimizing innovation processes for product development and leverages data and customer insights to enhance digital customer experience and inform marketing strategies. Robert is well-versed in Agile methodologies, enabling him to create effective change rapidly, improving products, existing businesses, divisions, and teams. He also possesses strong communication skills in digital trends, product team management, creative agency collaborations, and digital innovation.

Robert's specialties include Product Management, Innovation, Start-up Labs, Incubators, App development for IOS & Android, Gaming, Broadcasting, Publishing, Product Launches, Subscriptions, AGILE Methodology, ECRM, Digital Strategy, eCommerce, Web Analytics, Media Partnerships, Publishing Industry, Customer Discovery, Email Marketing Campaigns, Affiliate Marketing, Books, Retail, E-publishing, Budgeting, Project Planning, Staff Development, Digital Communications, Social Media Marketing, B2B, B2C Marketing, WordPress, Drupal, and P&L Management.

Robert holds a Masters in Fine Art from Chelsea School of Art and a CIM Advanced Diploma in Marketing Management from London Metropolitan University. Throughout his career, he has held various roles in reputable organizations like The National News, dmg media, Spotlight Sports Group, Financial Times, News UK, New Scientist, Phaidon Press, NBS, and RIBA Bookshops.