Robert Frank

Robert Frank is the President of Frank Advertising, a public relations and marketing agency based in Cranbury, New Jersey. With over 25 years of experience in the industry, he specializes in strategic marketing, copywriting, and luxury brand building. His approach emphasizes the integration of behavioral science, architecture, and design to create emotionally impactful connections between brands and consumers, focusing on understanding the motivations behind purchasing decisions.12

Under his leadership, Frank Advertising has positioned itself as an expert in sectors such as kitchen and bath, home design, and hospitality. The agency is known for its ability to blend creativity with measurable results, helping clients engage effectively with their target audiences through various platforms, including PR, content marketing, and social media.34

Before becoming President at Frank Advertising, Robert held the role of Executive Vice President at the same company from 1989 to 2009. He is also an alumnus of Pace University.7 His professional philosophy revolves around the idea that "people don’t buy brands; they join them," which reflects his commitment to building strong emotional connections between products and consumers.56