Robert Lang

Dr. Robert F. Lang, with a background in Business and Management, is an accomplished Market Entry & Growth Consultant with a focus on B2B Tech Startups and SMEs in Europe. He specializes in expanding USA Sales Revenues through the establishment of distributors, resellers, and integrators, either by taking product title or facilitating partnerships for sales growth.

Since 2015, Dr. Lang has been instrumental in non-stocking distribution across Europe and the USA, particularly in Welding, additive manufacturing, and robotics industries. His success lies in collaborative partnerships with various Channel Sales Partners like distributors, value-added resellers, and Independent Sales Reps.

Dr. Lang offers a range of expertise including Channel Partner Strategy and Program design, setting up Partner Relationship Programs, recruiting and onboarding Channel Sales Partners, and executing Lead & Brand Building initiatives. He leverages a team of Sales Reps, Inside sales reps, telephone marketing agents, business development specialists, and digital marketing experts to drive success.

His educational background includes an MBA in International Finance and Marketing from Emory University - Goizueta Business School and a PhD in Business, Management, and Marketing from Johannes Kepler Universität Linz.

Dr. Lang has held key positions in organizations such as Inmotion Tech Marketing & Distribution where he served as a Managing Partner, tech2b Inkubator GmbH as a Business Mentor, Bluelasertools as VP Channel Sales, and various CEO roles in companies like Inmotion Dr. Robert Lang GmbH, MAI Management Active Investments, IDC International Distribution- & Callcenter-Service GmbH, Fulfilment Service Group AG, among others.

His professional journey also includes roles as the Founder & Owner of Inmotion Dr. Robert Lang GmbH, Export Marketing Coach, Management Active Investor at Bluelasertools, and New Business Development Director at Reed Exhibitions, showcasing his diverse skill set and vast industry experience.