Robert Derow

Robert Derow is the Managing Director and Partner at Boston Consulting Group (BCG) Digital Ventures, a position he has held since January 2019. In this role, he focuses on digital growth and customer experience, leveraging his extensive background in marketing and digital strategy.

Professional Background

Before joining BCG, Derow held several significant positions in the marketing and digital sectors:

• SVP of Marketing at Fox Mobile Group (2009-2013): He oversaw global media strategies across multiple countries and was instrumental in transitioning the team through various ownership changes.

• Co-Founder & Managing Director at Media Refined (2007-2012): He developed and managed digital properties, achieving substantial traffic growth and revenue.

• VP of Digital Marketing & CRM at Viacom (2008-2009): Responsible for audience development and retention strategies for Nickelodeon and other brands.

• Director of Business Development at American Express (2007-2008): Managed audience development for digital properties, securing significant partnerships.

Derow's career also includes roles at Rodale Inc. and FCB Global, where he managed digital media strategies and campaigns.

Education and Skills

Derow's expertise spans brand loyalty, personalization, and data-driven marketing, making him a prominent figure in the digital marketing landscape. His work often involves leveraging big data to enhance marketing strategies and customer experiences.1