Robert Cheng
Robert Cheng is an international professional with a diverse background in management and marketing, boasting a strong record of cultivating new business ventures and enhancing brand presence worldwide.
He excels in strategic thinking, blending qualitative and quantitative analyses with creative problem-solving to drive successful outcomes in global corporate settings.
With a specialization in Global Luxury Marketing, Robert possesses a profound understanding of the luxury industry, catering to consumers on various continents such as Asia, China, Europe, North and South America.
His expertise lies in translating market insights into compelling marketing strategies and comprehensive 360 campaigns that yield significant return on investment.
Known for his adeptness in Brand Revitalisation, Robert has successfully repositioned well-known brands in diverse markets, modernizing their core essence to appeal to new consumer bases and geographical regions.
In the realm of Digital Transformation, he is proficient in reshaping communications, marketing, and sales strategies within the digital landscape, adapting to evolving consumer behaviors and competitive landscapes.
Robert is skilled in driving Innovation and Change Management, overseeing the development and launch of innovative products, services, and campaigns from conception to execution, ensuring continuous improvement.
He has a keen eye for Business Development and Partnership, consistently identifying and implementing growth opportunities while excelling in negotiation and partnership building.
Data-driven Analytics & Business Planning is another forte of Robert, where he strategically selects metrics for evaluating campaigns and activities, integrating financial analysis for informed decision-making at project and business levels.
