Robert Bradford

Robert Bradford is a seasoned business development professional with over 25 years of experience in global leadership roles, specializing in service, warranty, commercial operations, and global information services.

He has a strong background in managing diverse functional areas such as automotive OEM service, warranty operations, customer contact call centers, dealer network development, and retail environments.

Robert is known for his ability to create highly engaged cross-functional teams and has successfully led a 150+ sized organization, demonstrating expertise in leadership, strategy, portfolio management, and business process improvement.

With a passion for enabling individuals to leverage their strengths and excel in their roles, Robert emphasizes the importance of fostering a culture where everyone can perform at their best every day.

He holds a BS in Business with a focus on Management of Information Systems from the University of Wisconsin-Parkside and an MBA from Cardinal Stritch University.

Robert's extensive professional background includes various leadership positions at Harley-Davidson Motor Company, where he served as General Manager, Sr. Director, and Director in areas such as dealer operations, service, warranty, retail development, strategy & planning, and global information services.

His experience ranges from program and project management to IT analysis and systems management, showcasing a diverse skill set in areas like business intelligence, analytics, and continuous improvement.

Prior to his corporate roles, Robert served as a Non-Commissioned Officer in the United States Marine Corps, highlighting his commitment to leadership and operational excellence.