Robert Baldwin

Robert Baldwin is a seasoned global brand and sales leader with over 20 years of experience in helping consumer-goods companies maximize ROI from their sales and marketing data and analytics investments.

With the increasing competitiveness of the CPG market and rising costs, Robert specializes in guiding companies to understand and optimize their CPG data to achieve increased sales, maintain distribution channels, and enhance their competitive edge.

Robert emphasizes the importance of identifying key business-driving insights to ensure adherence to budgetary guidelines and to drive profitable strategic initiatives.

Passionate about delving into the core issues and motivations behind business strategies, Robert aims to not only provide clients with actionable insights but also assist teams in expanding their industry knowledge, improving operational efficiency, and strengthening their market position.

Having served as the Vice President of Marketing at Tabs Analytics, Robert Baldwin brings a wealth of experience and expertise to the consumer-goods industry, offering comprehensive guidance on leveraging data and analytics effectively for business growth.

For consumer-goods professionals seeking to enhance their ROI from data and analytics investments, Robert Baldwin is a valuable resource and collaborator, available for connections and consultations through robert.baldwin@telusagcg.com.