Robby Marston

Robby Marston is a Senior Design Technologist at Amazon, specifically within the Amazon Brand Lab. His role involves leveraging design and technology to enhance user experiences, particularly in projects that integrate Amazon's voice assistant, Alexa, into culturally relevant campaigns.

Professional Background

Marston has been instrumental in projects like the "Alexa, What is Love?" campaign, which aimed to diversify the responses given by Alexa to better reflect various human experiences and promote inclusivity. This initiative was developed in collaboration with the Ad Council and involved gathering diverse voices to redefine how Alexa responds to questions about love, making it more relatable and inclusive for users across America.12

Skills and Experience

With over 16 years of experience in software engineering and design, Marston is adept at creating robust platforms and interactive solutions that prioritize user engagement and inclusivity.4 His work not only focuses on technical aspects but also emphasizes the importance of cultural sensitivity in technology design.

Contributions

In his current position, Marston continues to work on innovative projects that blend technology with meaningful social messages, reflecting Amazon's commitment to diversity and community engagement. His contributions have helped shape how technology can foster understanding and connection among users from different backgrounds.23

For further details about his professional journey, you can find his LinkedIn profile under the username robmarston42.3