Robbin Farrell is an accomplished user-centric internet professional with a successful background in devising and implementing innovative and effective user experience (UX) and search engine optimization (SEO) strategies for both B2C and B2B businesses. She has a proven track record in managing numerous internet products across different industries and is an expert in cognitive decision support, marketing analysis, design, process improvement, and team management.

Farrell earned her undergraduate degree in Fine Arts Graphics from the University of Wisconsin-Green Bay. She has held leadership and advisory positions in various organizations, including Melon Technologies, where she currently serves as the Vice President of Strategy and Design. She was previously a CX Advisor at RVLVR, User Experience Group Manager at Avanade, Director of Design Strategy at Lyons Consulting Group, and Principal CX Consultant at Digi Commerce Group, among others.

Farrell's professional experience covers a wide range of fields, including e-commerce, trade platforms, sales database development, web development, graphic design, photography, and interactive content management. Her expertise in UX, product management, UX research, reporting and analysis, market analysis, and process improvement enables her to design and manage successful internet products that enhance user experience and increase profits.