Robbie Levin

Robbie Levin serves as the Head of Global Publisher Solutions at TikTok, where he plays a pivotal role in developing strategies to enhance partnerships and optimize monetization for publishers on the platform. His extensive experience in growth strategy and marketing has been instrumental in driving revenue growth for various organizations.

Professional Background

• Experience: Robbie has nearly two decades of experience in growth leadership, having worked with notable companies including Nickelodeon and WWE. At WWE, he significantly improved subscriber retention and acquisition strategies, doubling subscribers for WrestleMania and enhancing eCommerce monetization by 24%.1
• Education: He holds an MBA with an Advanced Business Certificate in Marketing Intelligence from the University of Connecticut School of Business, along with degrees from Central Michigan University and Stony Brook University.1
• Military Service: Robbie is also a veteran of the United States Marine Corps, where he received multiple commendations for his service.1

Skills and Achievements

Robbie is known for his ability to create effective growth strategies that focus on both acquisition and lifecycle marketing. His work has resulted in substantial increases in user engagement and revenue across the platforms he has managed. He has received several awards for his contributions, including the Navy and Marine Corps Commendation Medal and recognition for his innovative marketing strategies.1

Robbie Levin's blend of strategic vision, execution capability, and a strong foundation in both military discipline and corporate growth makes him a key player in TikTok's global publishing efforts.