Robbie Johnson

Robbie Johnson is a seasoned market researcher with a decade of experience in developing intricate marketing strategies for renowned global brands in the FMCG sector and other diverse categories.

With a strong foundation in time management using MS Excel, Robbie excels in team and client management, project design and implementation, costings, proposals, and project management, leveraging advanced skills in MS Excel and MS PowerPoint.

Based in South Africa, Robbie's international exposure includes extensive work in Africa. Holding British and Australian passports, he has worked in a boutique agency for six years, honing his expertise in data analysis, strategic analysis, and presenting high-level strategies to senior clients.

Proficient in strategic analysis across various research domains like product testing, usage & attitude, segmentation & tracking studies, Robbie also possesses basic knowledge of SPSS and Survey2Go scripting.

On a personal front, Robbie's interests extend to sports like golf, cricket, rugby, and hockey, as well as a fervent dedication to wildlife conservation.

Robbie pursued his education with a Diploma in Sports Management from Varsity College, an IEB Matric from Michaelhouse, and embarked on a Bachelor of Commerce in Marketing and Accounting at the University of KwaZulu-Natal.

Throughout his career, Robbie has held key roles such as Market Research Consultant, Senior Account Manager at Beyond Insights South Africa, Senior Executive at Nielsen, and various research positions at GfK and GlobalEDGE Marketing Consultants. His leadership roles in sports and coaching showcase his diverse skill set and passion for team development.