Robbie Dunphy

Robbie Dunphy is the Head of Marketing at Fergus, a software company that specializes in providing job management solutions for tradespeople and service providers. He has a strong background in marketing, particularly within the SaaS (Software as a Service) sector, and is recognized for his analytical and user-centric approach to tech marketing.

Professional Background

Dunphy has extensive experience in various marketing domains, including B2B, B2C, account-based marketing (ABM), digital marketing, product marketing, and growth marketing. He has been instrumental in overseeing marketing strategies that align with Fergus's goals of expanding its presence in markets like New Zealand, Australia, and the UK.1

Education

He holds a Master of Marketing degree, which underpins his expertise in developing effective marketing strategies tailored to specific audiences and business needs.

Contributions to Fergus

Under his leadership, Fergus has engaged with agencies like Republik to enhance its brand strategy and media planning. Dunphy emphasizes the importance of aligning creative platforms with brand communications to resonate with target audiences effectively. His focus on digital capabilities aims to leverage technology for improving marketing outcomes and driving growth for the company.13

Online Presence

Dunphy is active on LinkedIn, where he shares insights related to SaaS marketing and growth strategies. His profile highlights his roles and achievements within the tech industry, showcasing his commitment to innovation in marketing practices.24