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Rob Zinkan
Vice President for Marketing Leadership at RHB | Advisor to Higher Education Chief Marketing and Communications Officers
Rob Zinkan is an experienced higher education professional with a diverse background in marketing, leadership, and academia. He currently serves as an Adjunct Faculty member at Bay Path University, where he mentors first-year doctoral students.2
Professional Experience
Rob Zinkan's primary role is Vice President for Marketing Leadership at RHB, a higher education consultancy.13 In this position, he leads the firm's practice in institutional marketing, guiding colleges and universities toward greater relevance and assessing organizational capability.1 He joined RHB in 2019 after a long career in higher education administration.3
Prior to his current roles, Zinkan spent nearly two decades at Indiana University, holding various senior positions including:
- Campus-level Vice Chancellor for External Affairs
- System-wide Associate Vice President for Marketing13
Academic Background
Dr. Zinkan holds the following degrees:
- Ed.D. in Interdisciplinary Leadership from Creighton University
- Master's degree from Xavier University
- Bachelor's degree from Wabash College13
Additional Roles and Contributions
Besides his primary positions, Rob Zinkan is involved in several other professional activities:
- Instructor of Journalism at Ball State University2
- Regular contributor to Inside Higher Ed1
- Co-author of the 2021 book What Makes a Strategic Plan 'Strategic'?13
- Popular speaker, writer, and advisor on higher education marketing1
- Active member in associations such as the Council for Advancement and Support of Education (CASE) and the American Marketing Association (AMA)1
Rob Zinkan's extensive experience in higher education leadership, marketing, and administration makes him a valuable asset to Bay Path University and the broader academic community.
