Rob Webb

Rob Webb is a seasoned professional with a diverse background in growth strategies, marketing, analytics, and operational leadership.

Currently serving as the Senior Vice President of Growth at Tonal, Rob is responsible for overseeing a wide range of functions including paid media, marketing analytics, demand forecasting, web development, and consumer financing.

With a rich educational background that includes an MBA from The University of Chicago Booth School of Business and a JD from the University of Chicago Law School, Rob brings a unique blend of business and legal acumen to his roles.

During his time at Liftopia, where he held various leadership positions including Chief Operating Officer and acting CMO, Rob played a pivotal role in the company's impressive growth from $5M to over $700M in sales.

In addition to his corporate roles, Rob is actively involved as a Growth Advisor to startups and has served as the Board Chair of Protect Our Winters, showcasing his commitment to both professional development and social responsibility.

Rob's career journey includes experience in sectors ranging from product management to marketing, reflecting his versatility and adaptability in different business functions.

His educational foundation in economics, statistics, and law, combined with his hands-on experience in scaling businesses, positions him as a well-rounded executive with a strategic mindset and a track record of success.