Rob Toof is a multifaceted professional with noteworthy achievements in various fields. He studied at the Studio Art Center International and graduated from Endicott College with a Bachelor of Science in Communications, where he majored in advertising with a concentration in advertising. He began his career working at Domino's first as a Product Logistics Specialist before proceeding to higher positions.

He is the CEO and founder of Altatude, a strategic marketing consulting firm. Before founding Altatude, he worked as the founding venture partner at NextGen Venture Partners before becoming Pearson VUE's Online Proctoring Lead in product strategy. Rob also founded ProctorCam, Inc and served as CEO while working as the Senior Director of Business Development at BzzAgent and Marketing Executive at Marriott Vacation Club.

Rob believes in the famous quote by Ralph Waldo Emerson that "Every artist was first an amateur." Throughout his professional life, he has remained dedicated to his work, and his passion for creativity has always been evident.