Rob Smith

Rob Smith is the Global VP of Technology at OSF Digital, based in Penkridge, England, United Kingdom.1 He has extensive experience in leading digital delivery teams, particularly in the field of ecommerce, with a focus on Salesforce Commerce Cloud.1

Career Highlights

Rob has been working in the digital and ecommerce space for nearly two decades.1 His career progression includes:

• Global VP of Technology at OSF Digital (Current position)
• aVP Technology at OSF Digital (January 2022 - Present)
• Executive Director of Commerce at OSF Digital (May 2019 - January 2022)
• Managing Director at Blueleaf (January 2014 - May 2019)
• Practice Lead at Blueleaf (January 2007 - January 2014)

Expertise and Responsibilities

At OSF Digital, Rob heads up all delivery for the UKI (United Kingdom and Ireland) region.1 His expertise includes:

• Salesforce Commerce Cloud (B2C to B2B)
• Order Management
• Digital transformation
• Leading delivery teams

In his current role, Rob works on improving the connection between Sales and Delivery, as well as taking OSF Services and Products to market with marketing, training, and enablement.1

Education and Certifications

• BSc in Computer Science, Business, and Marketing from the University of Warwick - Warwick Business School (2002 - 2005)1
• Salesforce Commerce Cloud Certified B2C Architect (Issued September 2018)1
• Headless API First certification from Salesforce (Issued February 2022)1

Personal Interests

Outside of work, Rob has a passion for cars. He enjoys servicing, maintenance, and tinkering in the garage. He also participates in track days and has previously raced in a Porsche 944 S2.1