Rob Smith is a successful CEO well-known for his efforts in empowering the LGBTQIA+ community. He founded The Phluid Project, a gender-free clothing store in New York City, which grew to be a revolutionary retail space promoting gender inclusivity and body positivity. As a spokesperson for LGBTQIA+ rights, he has appeared in various media outlets and has spoken at events such as Google, the United Nations, and New York Fashion Week. Before venturing into entrepreneurship, Smith had worked in the fashion industry with high-profile clients such as Victoria's Secret, Target, and Avon.