Rob Smith

Rob Smith is the CEO and Founder of The Phluid Project, a company at the forefront of the gender expansive movement.12 Here are some key details about Rob Smith:

Professional Background

Rob Smith has an extensive background in retail and fashion. Before founding The Phluid Project, he held executive positions at major corporations including:

• Executive Vice President at Macy's and Victoria's Secret
• Global Chief Product Officer at Haddad Brands, working with brands like Nike, Levi's, Jordan, Hurley, and Converse3

In 2017, Smith left the corporate world to launch The Phluid Project, merging his professional expertise in retail with his passion for social justice.3

The Phluid Project

Founded in January 2018, The Phluid Project is:

• A leader in the gender expansive movement
• A brand dedicated to the values and priorities of Gen Z
• Focused on creating gender-free clothing, accessories, and beauty products
• Committed to challenging the status quo and promoting authenticity and self-expression12

Additional Roles and Initiatives

Smith is also involved in:

• The Phluid Phoundation: A nonprofit he launched to support LGBTQ+ youth and initiatives led by trans, gender-nonconforming, and BIPOC leaders2
• GET Phluid: An education program that trains enrollees in the tastes of Gen Z consumers2
• Speaking engagements and diversity coaching: Smith travels to companies as a consultant on gender inclusivity policies and gender-expansive practices3

Personal Background

• Smith is a third-generation Native American from the Ojibwa tribe2
• He lives in New York with his husband, Rod Grozier, and their dog, Jackson1
• Smith has served on the boards of various organizations, including as Board Chair for The Hetrick-Martin Institute and on the board of directors for Athlete Ally1

Rob Smith's work with The Phluid Project represents a significant shift from his corporate career to a focus on promoting gender inclusivity and supporting the LGBTQ+ community, particularly youth and underrepresented groups.3