Rob Rodin

Rob Rodin is a prominent business executive who has recently taken on an expanded role at RLH Equity Partners, a leading private equity firm specializing in technology-infused professional services enterprises.1

Career at RLH Equity Partners

Rob Rodin has been associated with RLH Equity Partners for over 15 years, serving in various capacities:

• Strategic Advisor since 2007
• Managing Director since 2016
• Vice Chairman since 2021
• Chief Executive Officer since November 20231

In his new role as CEO, Rodin is responsible for overseeing the full spectrum of portfolio activities, including sourcing, execution, and monitoring, as well as firm operations.1

Previous Experience

Before joining RLH, Rob Rodin had a distinguished career in the technology and distribution sector:

• CEO and President of Marshall Industries for over 10 years
• Pioneered B2B use of the internet at Marshall Industries
• Led Marshall to win prestigious awards, including "World's Number One Business to Business Website" for two consecutive years1

Expertise and Approach

Rob Rodin is known for his:

• Tech-forward approach to building value in portfolio companies
• Insights on strategy, go-to-market techniques, and sales enablement
• Leadership philosophy outlined in his book "Free, Perfect and Now: Connecting to the Three Insatiable Customer Demands"1

Recognition

Rodin's work has been incorporated into case studies at prestigious institutions such as Harvard, Columbia, and Stanford business schools.1

Rob Rodin's appointment as CEO of RLH Equity Partners reflects the firm's confidence in his leadership abilities and his alignment with the company's values of integrity, servant leadership, and fairness.1