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    Rob Polenska

    Manager, Surface Marketing at Microsoft | Amazon, General Mills, Tech Startup

    Professional Background

    Rob Polenska's professional journey stands as a testament to his versatile expertise in Consumer Packaged Goods (CPG) brand marketing, product management, and technology leadership. With an expansive career that has spanned small startups to global retail giants, Rob has cultivated a wealth of knowledge and experience in various industries, including food, grocery, personal care, restaurants, pet supplies, and eCommerce.

    Throughout his career, Rob has made significant contributions to notable companies such as Amazon, General Mills, Spectrum Brands, and EatStreet. His roles have varied from Manager and Senior Product Marketing Manager to VP of Marketing, showcasing his ability to adapt and thrive in different team structures and corporate cultures. His reputation as a leader capable of shaping strategic marketing initiatives has earned him recognition among peers, particularly for embodying Amazon’s leadership principle of "Think Big," which inspires innovative thinking and fosters a customer-centric approach.

    Education and Achievements

    Pursuing a solid foundation in marketing, Rob earned his Bachelor's degree in Marketing from the University of Wisconsin-Madison, where he developed essential skills aligned with his career aspirations. Additionally, he expanded his marketing knowledge at Bentley University, further enhancing his understanding of branding and market dynamics.

    Rob's career achievements are noteworthy. He has successfully managed extensive marketing projects across various sectors, including launching brands like Cheerios, Yoplait, and Green Giant. His track record includes leading product management for Amazon Pets and overseeing marketing strategies for Amazon Fresh grocery stores, demonstrating his capability in balancing creativity with analytical insights.

    Achievements

    Rob’s experience in promoting significant brands like Remington Products and EatStreet highlights his versatility and readiness to face challenges across different market landscapes. In his role as VP and Head of Marketing at EatStreet, he successfully spearheaded strategies that positioned the company as a key player in the competitive online food delivery market. His influence within Amazon is equally noteworthy; Rob has played crucial roles in various marketing departments, ranging from Amazon Fresh to Pet Supplies, consistently driving brand awareness and customer engagement.

    In addition to his work with high-profile brands, Rob's strategic focus has cultivated a strong understanding of consumer behavior, market trends, and innovative marketing solutions. His ability to think ahead and embrace change has made him an invaluable asset to every organization he has joined. By introducing cutting-edge marketing campaigns and initiating product enhancements, Rob has effectively driven sales growth and customer satisfaction, solidifying his reputation within the industry.

    tags':['CPG brand marketing','product management','technology leadership','marketplaces','marketing','branding','food industry','grocery marketing','personal care','restaurant marketing','pet supplies','eCommerce','retail marketing','Amazon','General Mills','Spectrum Brands','EatStreet','Marketing at University of Wisconsin-Madison','Bentley University'],

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    Rob Polenska
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    Location

    Seattle, Washington, United States