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Rob Older
Content & Marketing Consultant
Professional Background
Rob Older is a highly accomplished content and production professional with an extensive career spanning more than a decade in the online video and tech startup industries. Since 2010, Rob has developed a unique expertise in marketing communications, honed his skills in end-to-end content creation, and mastered the art of project management. He is adept at client and team management, which has made him a valuable asset in creative planning and strategy, particularly in roles that involve business development. With a deep passion for video, technology innovation, travel, and health & wellness, Rob is committed to leveraging his skills to help businesses and individuals tell their stories through compelling content.
Throughout his career, Rob has held various positions across multiple organizations. His experience spans consulting roles, production, and management, which reflects his versatility and adaptability in fast-paced environments. Notably, he has served as Content & Marketing Consultant at FuturePrint Virtual Events, where he utilized his expertise to drive effective marketing communication strategies and ensure the delivery of quality content to audiences.
Education and Achievements
Rob's educational journey began at the University of Wales, Cardiff, where he earned a BSc Honours degree in Business Administration. This solid academic foundation has empowered him with the business acumen necessary to excel in the competitive landscape of content production and marketing. Additionally, he has furthered his education at Brighton College, although specific details about additional qualifications or certifications remain undisclosed.
In terms of professional achievements, Rob has accumulated a wealth of experience in several notable organizations throughout his career. He began as a Junior Surveyor at Burleigh Estates, which laid the groundwork for his professional development. His career in the media sector took off when he joined Pendragon Productions Ltd as a Producer and New Business Manager, where he was instrumental in securing new projects and overseeing production processes from conception to execution.
At New Art Productions, Rob further honed his skills as a Producer and Account Manager, skillfully managing client accounts while producing high-quality video content. His significant contribution to 90 Seconds as both a Producer and later as Customer Success Manager and Sydney Team Lead showcases his ability to take on leadership roles, effectively manage teams, and foster strong client relationships, which ultimately led to the establishment of the company's reputation in the industry. His time at Crowd2Fund as Interim Managing Director and Content Director involved key decision-making and strategic planning that propelled the business forward.
Rob’s career is characterized by constant growth and diversification in roles. This commitment to learning and development is evident in his transition from technical production to strategic management roles, which demonstrates his flexibility and innovative mindset. Overall, Rob's depth of experience and his dedication to honing his skills exemplify the qualities of a forward-thinking professional poised for future accomplishments in the content and tech industries.
Achievements
Among Rob’s impressive list of accomplishments, his role in establishing effective marketing communications strategies stands out, particularly during his tenure with FuturePrint Virtual Events and Crowd2Fund. By focusing on the end-to-end process of content creation, he has significantly influenced successful campaigns that resonate with target audiences.
His ability to merge creativity with analytics to enhance content delivery distinguishes him from his peers. With a strong emphasis on collaboration and teamwork, Rob has frequently found himself in leadership roles that require keen insight into both client and team dynamics. His work at 90 Seconds demonstrates this well, where he not only took on operational responsibilities but also played a key role in strategizing the success of client stories through video content.
Rob Older’s journey in the competitive world of media and technology is a testament to his commitment to excellence and innovation. As he continues to explore opportunities that align with his interests in video, technology, and wellness, his future promises to be as dynamic and impactful as his professional journey thus far.
Tags
content creation
marketing communications
project management
business development
video production
consultant
tech startup
team management
creative strategy
client success
health and wellness
technology innovation
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