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Rob Nudelman
Regional Market Development, Asia Pacific, AtriCure, Inc.
Professional Background
Rob Nudelman is an accomplished professional in the medical device industry, boasting a career that spans over two decades, primarily in various regions across Asia. Since 1997, Rob has excelled in market development and held senior regional roles that have given him significant revenue and P&L accountability within publicly traded medical technology companies. His extensive experience encompasses a wide array of responsibilities, with a particular focus on innovative cardiac surgical technologies, especially in the domain of surgical treatment for atrial fibrillation.
Throughout the past decade, Rob has been instrumental in driving market development strategies, managing indirect sales channels, and commercially launching new markets for industry-leading medical technologies. His dedication towards advancing cardiac surgical solutions has set him apart as a thought leader and expert within this specialized field. Prior to his current role, he held a variety of leadership positions with Teleflex Medical and Teleflex Corporation across key regions such as Singapore and Japan, tailoring strategies to meet the unique demands of each market.
Rob possesses profound insights into local industry practices, encompassing regulatory compliance, reimbursement frameworks, and distribution networks across critical segments including urology, general surgery, endoscopy, and cardiovascular technology. His capacity to navigate these complex environments has contributed significantly to his success and that of the organizations he's been part of. Notably, Rob has cultivated a vast professional network comprised of industry peers and key physician relationships throughout Japan, Korea, Taiwan, Hong Kong, Australia, and Southeast Asia, further enhancing his effectiveness in market development endeavors.
Education and Achievements
Rob Nudelman is well-educated, having pursued a Master’s degree in International Management (MIM) from the esteemed Thunderbird School of Global Management, a prestigious institution known for its focus on global business leadership. His undergraduate studies culminated with a Bachelor of Arts (BA) degree from the University of Washington’s Michael G. Foster School of Business, equipping him with a strong foundation in business principles and practices.
Rob's career trajectory is marked by numerous achievements, including notable leadership roles at CV Device Marketing (Asia) Pte Ltd and AtriCure, Inc., where he serves as a consultant in market development for the Asia Pacific region. His previous tenure as Director of Sales & Marketing for Teleflex Medical in Japan underlines his pivotal role in elevating the organization’s market presence and product offering in one of Asia’s most dynamic healthcare markets. Rob also held the position of Vice President & General Manager for Asia and formerly led operations as the General Manager for Pilling Weck Asia Pte Ltd, demonstrating his capability to manage and grow diverse business segments within these internationally recognized firms.
Achievements
Rob Nudelman has consistently demonstrated excellence in various functional areas critical to the medical device industry. His specialties include but are not limited to:
- Clinical Areas of Expertise: Rob is well-versed in cardiac surgery, specifically in treating atrial fibrillation, and has contributed to advancements in minimally invasive surgical techniques, including innovative solutions for left atrial appendage management.
- Functional Leadership: He excels in distribution and dealer management, having successfully navigated the complexities of new market entry and development. His strategic foresight in go-to-market planning and implementation has enabled rapid growth for numerous medical device solutions across Asia. With a solid background in general management for startups and early-stage business units, Rob adeptly oversees regional P&L management and conducts comprehensive financial modeling to support sustainable growth. His expertise in strategic planning encompasses aspects of angel investing, further showcasing his knowledge of financial vehicles that support innovation in health technologies.
Overall, Rob Nudelman's extensive experience and expertise in the medical device industry, particularly in the cardiac surgery field, positions him as a leading figure in his domain. His commitment to advancing health technologies and improving patient outcomes is testament to his dedication and passion for the industry.