Brigham Young University

Living the tale to tell.

- Developed innovative content for print and digital channels, leading to a significant increase in audience engagement across all platforms.

- Crafted targeted campaigns that significantly increased awareness of new business initiatives, utilizing audience segmentation and data analytics.

- Created engaging scripts for internal and external videos that enhanced brand storytelling and increased video viewership and engagement

- Collaborated with designers and marketing teams to produce creative content for print and digital channels, enhancing brand consistency and engagement.

- Led a cross-functional team of coworkers in developing and executing creative campaigns to elevate the brand, enhancing collaboration across design, marketing, and content departments.

- Authored the comprehensive brand guide for the company’s rebrand initiative, defining a unique voice and tone to infuse more personality into the brand and creating guidelines for consistent, creative content across all departments.

Sunrun

Senior Copywriter

- Founded and developed Legacy: Fables, a unique live-action tabletop roleplaying game experience combining immersive storytelling, thematic settings, and interactive elements.

- Designed and wrote all original game content, including simplified rules, engaging storylines, characters, props, and puzzles, creating an instantly accessible experience for players.

- Led the business launch at Comic-Con, selling out all sessions and generating strong interest and demand for the game concept.

- Opened a dedicated location in Provo, achieving an average customer rating of 4.8 stars throughout the lifetime of the business, reflecting consistently high customer satisfaction.

- Directed all creative and marketing initiatives, including designing the medieval tavern-themed room and coordinating live performances to enhance the player experience and build brand recognition.

- Spearheaded efforts to test and refine the game concept through live events and customer feedback, driving continuous improvements and maintaining a strong reputation in the tabletop gaming community

Legacy: Fables

CEO and Creative Director

- Developed creative advertising content for multiple Jeunesse Global brands, enhancing brand visibility and customer engagement through targeted messaging across various channels.

- Collaborated with brand managers to craft effective marketing strategies and establish a cohesive brand voice, leading to stronger brand recognition and a more unified market presence.

- Created compelling content for large-scale company events, engaging distributors and reinforcing brand loyalty through presentations, promotional materials, and event-specific campaigns.

- Wrote promotional materials and product descriptions that effectively communicated the benefits of products, contributing to increased distributor engagement and sales.

Jeunesse Global

Copywriter

- Developed compelling B2B marketing copy for technology clients, enhancing brand positioning and driving lead generation through strategic, targeted campaigns.

- Created tailored content for various mediums, including web, email, and interactive print, to effectively communicate complex technical concepts to diverse B2B audiences, improving engagement and conversion rates.

- Produced persuasive copy for nonprofit organizations, crafting narratives that raised awareness and supported fundraising initiatives, leading to increased community engagement and donor support.

Axis41

- Created engaging content for a wide range of clients in technology, sports apparel, security, and food industries, effectively enhancing brand messaging and driving audience engagement.

- Wrote persuasive website copy, dynamic social media posts, informative brochures, conference handouts, blog articles, and e-commerce descriptions, strengthening brand presence across multiple platforms.

- Implemented SEO and social media strategies to boost online visibility and attract new customers, significantly contributing to business growth and increased sales.

Rob Milligan Creative

Freelance Writer

- Collaborated with cross-functional teams to develop and execute multi-channel marketing campaigns for various Adobe products, driving product awareness and contributing to significant sales growth.

- Created compelling web, email, and script copy for technology and software campaigns, enhancing customer engagement and conversion rates through clear and persuasive messaging.

- Developed targeted B2B and customer-focused campaigns that effectively communicated product value and benefits, resulting in increased lead generation and customer retention.

- Distilled and communicated complex topics, such as programmatic advertising and security, through a dedicated microsite, alleviating customer concerns and building trust in customer-tailored advertising solutions.

Adobe

- Collaborated with a creative team to develop and execute strategic ad campaigns, contributing innovative ideas and writing persuasive copy that increased client engagement.

- Wrote compelling campaign copy that was selected for production, resulting in successful ad campaigns that boosted brand visibility and client satisfaction.

- Gained hands-on experience in the full lifecycle of campaign development, from initial brainstorming and concept creation to final execution and post-campaign analysis.

The Summit Group

Copywriting Intern

I was part of a team of representative that worked deliver customer satisfaction and resolve issue and problems in a timely and pleasant manner.  I trained multiple new hires and was considered for a position as a team lead, which I was unable to pursue in order to finish my degree.  I left the company in order to attend full time school and focus on a career in advertising.

Property Solutions International Inc.

Technical Support Representative

- Contributed to the development of innovative marketing plans for non-profit initiatives, providing strategic input and creative ideas to increase campaign reach and donor engagement.

- Wrote compelling copy for a national ad campaign that was featured in the Wall Street Journal, effectively raising awareness and support for Children’s Miracle Network Hospitals.

- Assisted in coordinating cross-departmental efforts to ensure alignment and consistency in messaging across all marketing materials and platforms.

Children's Miracle Network Hospitals

Intern

Experience Gained:
       Understanding and Communicating with Divers Personalities,
        Providing for Needs in a way that is best understood by those personalities.

Personal Residence

Assistant to the Elderly

I was an Advertising Copywriter in the BYU Ad Lab and Graduated from the Creative Track. I worked on a number of accounts writing web, mobile, print, and video copy.

BYU Ad Lab

Provide Training in:
     Russian Language Proficiency,
     Increased Productivity,
     Public Speaking.

Missionary Training Center

Instructor

Trained, mentored and presented to large groups of individuals on a daily basis
• Taught Russian language to numerous students
• Educated humanitarian service volunteers for service in Russia and the Ukraine
Missionary

Training Services Coordinator

Experience Gained:
     Understanding and Communicating with People in different Circumstances,
     Sympathy to better understand how to provide for needs.

Muscular Dystrophy Association

Volunteer

Learned:
     Public Speaking Skills,
     Proficient in Russian (self taught),
     Gained Experience and understanding of other cultures.

Held multiple leadership positions.
• Increased contact pool by 42 percent
• Exceeded average success rates by over 300 percent.
• Trained over 30 missionaries