York University

Senior Manager, Digital Marketing at OpenText

Kitchener, Canada

Digital Marketing lead for OpenText Global Campaign team.  Manage team responsible for developing strategy and executing digital advertising including, search marketing activity (Google PC), SEO programs, and social advertising (LinkedIn, Twitter)  in support of B2B demand generation marketing.

OpenText

Senior Manager, Digital Marketing

Fairbank Ventures Inc

Consultant

Brand Partner, Branding and Communications - supporting Manulife Bank, Philanthropy and Sponsorship marketing and advertising initiatives.Provide strategic marketing support and managed the delivery of marketing campaigns, and coordinated activities of internal creative services teams and external agency partners in support of client marketing objectivesManaged Manulife LPGA Classic media and on-site activation program

Manulife Financial

Brand Partner

Director for Media Planning and Programming for US and Canada; including Digital, Mobile, SEM, Broadcast, Print, OOH, Sports Marketing and Integrated Sponsorship programs.Planned and executed brand media strategy in coordination with multiple internal teams including, Brand, Digital, Social, Channel, PR and External Communications; and while providing direction to the agency team and managing the annual budgetLed development and execution of multi-channel marketing content programs with key media partners, including the G&M, CBC, ABC, CBS, CNET, New York Times, Facebook, Google, Twitter, LinkedIn and The Amazing Race - CanadaManaged integrated media sports sponsorship programs with NHL, Toronto Blue Jays, Brooklyn Nets, MLSE and MLB, featuring a variety of content, digital, broadcast and activation initiatives

BlackBerry

Director, Media Strategy

Manager of the North America Media Planning and Digital Marketing Program.Led team responsible for integrated media activity in the US and Canada in support of consumer and enterprise business units with a focus on digital innovation and measurementManaged development of integrated media sponsorship with Toronto Blue Jays and Sportsnet, featuring in-stadium, broadcast, radio, print, digital, mobile and sales enablement; drove 15% uplift in sales

Manager, Media North America

Led development and execution of Advertising Media strategy for RIM in the US and Canada targeting Consumer and Enterprise consumers.

Research in Motion

Senior Media Manager

Managed Online Advertising programs for the Enterprise Marketing team in the US and Canada, with a focus on Health Care, Public Sector, Small and Medium Business, and Technical Marketing audiences.

Manager, B2B Campaigns

Plan and execute integrated marketing campaigns in support of line of business plans targeting CFO and CIO.

Marketing Campaign Manager

Develop business case to secure co-funded marketing budgets from key partners, including Microsoft, Intel and AMD.  Planned and executed marketing programs in coordination with internal stakeholders, external partners and agency team.

Lenovo

Alliance Marketing Manager

Led development and execution of direct marketing programs for IBM Personal Computing Division, including providing marketing support for IBM Retail Stores, Inbound Sales and ecommerce teams targeting consumers, Small and Medium Business, Large Enterprise and Public Sector customers.

Rob McLean

Rob McLean