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Rob Keen
CEO
Rob Keen is the recently appointed Chief Executive Officer (CEO) of Applied Biological Laboratories Inc., a biotechnology company known for developing innovative natural health products.12 He assumed this role in April 2024, bringing with him a wealth of experience in the natural and eco-conscious personal care industry.3
Professional Background
Before joining Applied Biological Laboratories, Rob Keen held significant leadership positions in other companies:
- Former CEO of Norwex North America: Keen led Norwex, a company known for its eco-friendly cleaning products.3
- Former CEO of Weleda North America: He also headed Weleda, a company specializing in natural and organic cosmetics and pharmaceuticals.3
Current Role and Company
As the CEO of Applied Biological Laboratories Inc., Rob Keen is now at the helm of a company that:
- Develops scientifically validated natural products2
- Is behind the innovative cold and flu remedy called Biovanta2
- Focuses on natural healthcare solutions3
Leadership Appointment
Rob Keen's appointment as CEO was announced on April 24, 2024.24 His selection for this role has been met with enthusiasm within the industry. Michael Latefi, possibly a company executive or board member, described Keen as a "powerhouse of talent" in a LinkedIn post celebrating his appointment.4
Location
Rob Keen is based in Ridgewood, New Jersey, United States.5
Given his extensive experience in leading companies focused on natural and eco-conscious products, Rob Keen's appointment suggests that Applied Biological Laboratories may be looking to strengthen its position in the natural healthcare market and potentially expand its product offerings.