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    Rob Jolly

    Co-founder and CEO @ Onto | Electric Vehicle Subscription Service

    Rob Jolly is the Co-founder and CEO of Onto, a company that offers a sustainable car subscription service focused on electric vehicles (EVs). He has played a pivotal role in scaling Onto from its inception, starting with just five cars to achieving an annual recurring revenue of £40 million and a fleet of over 7,000 electric vehicles.123

    Background and Career

    Before founding Onto in 2017, Jolly held various roles in the automotive industry, including positions at Jaguar Land Rover, where he contributed to product strategy and innovation.3 His experience in the auto sector provided him with insights into the barriers to EV adoption, particularly the high costs associated with purchasing electric cars and the rigidity of traditional financing options. This understanding led to the development of Onto's subscription model, which aims to offer flexibility and lower entry costs for consumers interested in electric vehicles.12

    Vision for Onto

    In interviews, Jolly has emphasized the importance of making electric vehicle ownership more accessible and appealing. He identified key challenges in the market, such as the financial burden of EV purchases and the lack of flexible leasing options, which his company seeks to address through its innovative subscription service.12

    Jolly's leadership at Onto has been recognized within the industry, and he has been featured as a "Rising Star" in automotive innovation, highlighting his contributions to the shift towards sustainable transportation.3

    Highlights

    Jan 22 · youtube.com
    Building an EV subscription business with Rob Jolly from OnTo
    Building an EV subscription business with Rob Jolly from OnTo

    Related Questions

    What inspired Rob Jolly to transition from the auto industry to starting Onto?
    How did Rob Jolly overcome the initial challenges of scaling Onto?
    What makes Onto's monthly subscription model innovative?
    Who are the key members of Rob Jolly's management team at Onto?
    What is Rob Jolly's educational background?
    Rob Jolly
    Rob Jolly, photo 1
    Rob Jolly, photo 2
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    Location

    Warwick, England, United Kingdom