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Rob Heppler
Creative Director - Copywriter - Strategist
Professional Background
Rob Heppler is a dynamic creative professional and cofounder of BUSCEMI, a luxury footwear and accessories brand that has carved a niche in the lifestyle market. With extensive experience in advertising and creative marketing, Rob has held a variety of prominent roles that showcase his versatility and expertise in the industry. His journey through creative copywriting and strategic planning has allowed him to significantly influence the brands he has worked with, specializing in innovative storytelling and consumer engagement.
Having started his career as an intern at Wieden + Kennedy, Rob advanced swiftly through the ranks of some of the most revered advertising agencies, including TBWA\
Chiat\
Day,
Saatchi & Saatchi,
and Deutsch. His creativity and insight won him freelance positions with prestigious brands such as Beats by Dre, adidas, and Diageo, where he played a pivotal role in crafting compelling narratives that resonate with audiences and elevate brand identity.
His role as the Marketing Director at NTWRK, coupled with his cofounder position at BUSCEMI, highlights his leadership skills and his ability to blend creativity with business acumen. These experiences have uniquely equipped him to think outside the box and deliver marketing strategies that are not only impactful but also deeply connect with the consumers.
At BUSCEMI, Rob not only influences design and marketing strategies as the Chief Marketing Officer, but he also continues to guide and shape the brand’s voice and mission in a competitive marketplace. His background in journalism and copywriting has played a crucial role in this aspect, as he employs storytelling techniques to deepen customer engagement and brand loyalty.
Education and Achievements
Rob Heppler's educational foundation is rooted in the study of advertising, strategic planning, and interactive media at the prestigious W+K 12 program. This educational experience honed his skills in crafting narratives that are not only persuasive but also strategically aligned with marketing objectives. The skills and insights gained during his time at W+K 12 laid the groundwork for a successful career in the fast-paced world of advertising and creative direction.
Throughout his career, Rob has garnered notable achievements, such as the successful launch and brand positioning of BUSCEMI, which has become synonymous with luxury in its segment. His ability to blend contemporary artistic elements with street culture has helped BUSCEMI gain a loyal following among high-profile clientele and has established the brand as a trendsetter in the fashion industry.
Achievements
Some of Rob’s standout achievements include:
- Brand Development and Leadership: As Co-Founder and CMO of BUSCEMI, he has led the brand’s vision that focuses on merging modern aesthetics with quality craftsmanship.
- Creative Contributions: Through his freelance engagements with major brands like adidas and Diageo, Rob has contributed to award-winning campaigns that have significantly increased brand visibility and customer engagement.
- Dynamic Copywriting: His experience as a freelance copywriter for high-profile brands such as Beats by Dr. Dre and R/GA demonstrates his ability to create compelling marketing content that informs, entertains, and persuades.
- Innovative Marketing Strategies: As Marketing Director at NTWRK, he successfully executed marketing campaigns that connected with younger audiences through innovative digital strategies.
Rob Heppler's journey reflects a passion for creativity and innovation, with a deep understanding of the intersection between marketing strategies and consumer culture. His efforts have consistently driven brands to realize their objectives while also creating memorable experiences for consumers.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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