Rob Haisfield

Co-founder of Websim

Rob Haisfield is the Co-founder of Websim, a startup based in the San Francisco Bay Area that aims to close the gap between imagination and reality for software creators.1 He is currently working on building Websim, a platform for creating and sharing web apps, games, and other interactive experiences.2

Professional Background

Prior to co-founding Websim, Rob worked as a behavioral product strategy and gamification consultant. He has experience working with over a dozen startups to solve adoption and retention challenges.1 His expertise lies in:

Continuous Onboarding: Influencing user behavior and mental models through software product decisions
Crafting learnable designs
Helping users find goal resonance with apps
Creating pathways from beginner to power user

Rob draws inspiration from behavioral science papers, game design analysis, and UX research. He has a particular interest in hypertext graph-based tools for making sense of large quantities of information.1

Education and Previous Roles

Education: Rob holds a Bachelor's Degree in Behavioral Economics from the University of North Carolina at Chapel Hill, where he achieved a 3.9 GPA.1
Previous Roles:
- Founder and CEO of Aloha Social (2017-2018)
- Behavioral Product Manager at Spark Wave (2018-2020)
- Marketing Coordinator at MobileDay (2015)

Current Projects

Besides his work at Websim, Rob is:

Consulting on behavioral product strategy and gamification
Writing a book about Continuous Onboarding1
Building a product called Flashback, which helps users develop ideas over time by automatically surfacing contextually relevant notes across apps1