CTO / Product Designer / Full Stack Developer

Design & innovation consultancy, we help people, brands and startups build products that drive growth and solve a human need.

Role & Responsibilities: 

Help stakeholders identify and develop business opportunities, monetization strategies and product roadmaps

Develop product strategies & marketing campaigns that drive growth and revenue

Lead clients through brand and product development sessions using methodologies like Design Thinking, Lean Startup and Start with Why

Drive growth through performance analytics (conversion, retention, LTV and ROI)

Help companies develop winning products and services by translating global trends and identifying unmet consumer needs

Forward Labs

Partner, Product + Innovation

Venture funded startup that creates beautifully designed fashion essentials made using sustainable materials and ethical manufacturing.

Role & Responsibilities: 

Led marketing strategy with a key focus on growing online sales through content marketing, influencer and social channels

Managed paid media, including search ads, product listing ads, programmatic display and retargeting

Increased online sales and ad conversions, while reducing media spend by 10x

Grew sales by using data and analytics to drive marketing decisions

Maintained IT infrastructure, including management of website and online stores

Alice + Whittles

CTO & Marketing Strategy (Interim)

VICE is the fastest growing, #1 youth media company in the world.

Role & Responsibilities: 

Helped internal and client stakeholders identify new technologies to enhance storytelling

Provided leadership for a team of strategy, creative and producers within the Toronto office

Partnered with global creative teams to develop pitches and marketing solutions across VICE brands and VIRTUE clients

Provided technology leadership on the business development team

Responsible for selecting production partners and technology vendors

VICE Media

Director, Creative Technology

REACH is an app and safety platform that alerts your trusted circle of family and friends when you need help - all without having to look at your phone. It includes real-time location tracking, status updates and collaboration tools to get you help faster.

Role & Responsibilities: 

Led the product vision and user experience of the entire platform

Bootstrapped the development of the iOS app, dashboard and API platform

Responsible for the monetization strategy and B2B development

REACH

Founder & CTO

Y&R is one of the world’s most iconic global ad agencies.

Role & Responsibilities: 

Led the technology department within the Toronto office, growing an innovation team of makers, designers and engineers

Helped clients and creative teams develop integrated marketing campaigns that drove growth and brand affinity

Led technology and innovation during new business pitches

Mentored employees and led client education workshops on consumer trends & innovation

Managed Y&R’s global startup incubator in Toronto, working closely with BioSteel Sports

Young & Rubicam

Award winning advertising and design studio.

Role & Responsibilities: 

Created the digital department from the ground up, recruiting and managing developers

Lead the digital strategy and production of all interactive projects

Mentored a team of designers and developers by defining department direction and goals

Led technology and innovation during new business pitches

Managed production budgets and departmental P&L

GJP Advertising + Design

Director, Interactive

Enterprise software studio that develops performance analytics tools for C-suite executives, and learning management systems for retail and quick-service industries. Acquired by Alchemy Systems.

Role & Responsibilities: 

Led development on the LMS used to train and test all Tim Hortons employees

Designed and developed the user experience for the Tim Hortons reporting app used by C-suite executives, franchise owners and district managers to record and view real-time data on their businesses

Developed and maintained the process used for real-time remote platform updates that drastically reduced production costs and version fragmentation

Worked with educational experts to design interactive learning modules

Frameworks Inc.

Lead Developer

Award winning design and digital production agency. Acquired by Mosaic.

Role & Responsibilities: 

Led the development of creative concepts, budgets, prototypes and programming of interactive projects

Created interactive games and maintained the award winning PBS Kids Caillou website

Helped create a new revenue stream for the agency by self-learning the programming language used for commercial CD-ROM development

New capability won over 10 major projects in the first year

Collaborated with educational specialists to develop CD-ROMs for children under the Caillou and Jay Jay the Jet Plane brands

MediumOne

Lead Interactive Developer

Boutique design studio.

Role & Responsibilities: 

Responsible for the design and execution of branding, print and packaging material

Helped design and animate the opening sequence for tv show, Ricky’s Room

Created a new studio offering by self-learning Flash animation & Actionscript

Rob G.