Rob Fried

Rob Fried is the Chief Executive Officer (CEO) of ChromaDex Corporation, a position he has held since May 31, 2018.1 Here are some key details about Rob Fried:

Professional Background

• Current Role: CEO and Director at ChromaDex Corp. (2015-present)1
• Founder: Fried Films (1990), Spirit EMX LLC (2007), Ideation Mobile Media LLC, Healthspan Research LLC, and Feeln1

Previous Positions

• President & CEO at Ideation Acquisition Corp. (2007-2009)
• Chairman & CEO at WhatsHotNow.com, Inc. (1996-2001)
• President & CEO at Savoy Pictures, Inc. (1994-1996)
• Director-Business Development at 20th Century Studios (1983-1990)
• Executive Vice President-Production at Columbia Pictures Industries, Inc. (1983-1990)
• Independent Director at Fluent, Inc. (2009-2018)1

Education

• Graduate degree from Cornell University
• MBA from Columbia Business School1

Recent Activities

As CEO of ChromaDex, Rob Fried has been actively involved in discussing and promoting the company's research and products:

• He recently discussed NAD+ and emerging research in an interview with Nutraceuticals World.2
• Fried highlighted the launch of ChromaDex's Niagen+ NAD+ Test Kit.4
• He has been advocating for the formation of an organization consisting of industry leaders to address regulatory challenges in the dietary supplement industry.3

Expertise

Rob Fried appears to have a strong background in both the entertainment industry and the health technology sector, with a focus on nutritional supplements and research at ChromaDex.