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    Rob Discher

    Divisional Vice President, Communications and Community at REI

    Professional Background

    Rob Discher is a seasoned communications and public affairs leader with over 20 years of extensive experience working with some of the world's most recognized brands. His career has spanned various influential roles primarily in the outdoor and technology sectors. At REI, Rob has held multiple key positions, including Divisional Vice President of Communications and Community, as well as Director of Social Media and Digital Community Engagement. In these roles, he has consistently demonstrated a genuine passion for fostering collaboration across functions, leading both in-house and agency teams towards a unified vision.

    Before his impactful tenure at REI, Rob served as the Director of Communications and Public Affairs, effectively managing public relations strategies and enhancing community engagement efforts. His career also includes notable achievements at Rackspace, the number one managed cloud services provider, where he served as the Director of Global Communications. At Rackspace, he was instrumental in crafting communication strategies that enhanced brand visibility and reputation in a competitive landscape.

    Rob's expertise extends to his time at Edelman as Senior Vice President, where he honed his skills in integrated marketing and public relations. Performing in this role enabled him to further develop his proficiency in building high-performing teams that thrive on collaboration and innovation. His early career included a significant role at GolinHarris as a Senior Account Executive and a formative internship at IBM, which laid the foundation for his comprehensive understanding of integrated communications in diverse industries.

    Education and Achievements

    Rob Discher earned his Bachelor of Science (B.S.) in Public Relations, Advertising, and Applied Communication from The University of Texas at Austin. His academic background equipped him with the theoretical knowledge and practical skills necessary to excel in the communications field. Throughout his career, he has demonstrated an incredible ability to adapt to the evolving landscape of digital communication, marking him as a forward-thinking professional.

    Rob strongly believes in mentoring and empowering the next generation of communication professionals. His personal mission is to help young professionals find their voice and connect meaningfully with their audiences. This commitment is evident throughout his career as he fosters talent development, community engagement, and authentic storytelling.

    Personal Life

    Outside of his professional achievements, Rob Discher is an avid outdoorsman who enjoys exploring nature and participating in outdoor activities, reflecting his adventurous spirit and enthusiasm for the natural world. He is also a proud father and grateful husband, values that shape his day-to-day perspective and drive. Additionally, Rob is a Type 1 diabetic, which he actively manages, showcasing his commitment to health and well-being.

    Achievements

    Related Questions

    How did Rob Discher develop his approach to building high-performing teams across functions?
    What strategies has Rob Discher implemented to enhance community engagement in his roles, particularly at REI?
    In what ways has Rob’s education at The University of Texas at Austin influenced his professional journey?
    How does Rob Discher mentor young professionals in the field of communications and public affairs?
    What are some of the challenges Rob has faced in his career, and how did he overcome them?
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    Location

    Greater Seattle Area