Rob DeMartini

Rob DeMartini is the Chief Executive Officer of Purple Innovation, Inc., a company known for creating innovative comfort products, including mattresses, pillows, and bedding.12 Here are some key details about his career and role at Purple:

Career Background

New Balance Leadership:: Before joining Purple, DeMartini served as President and Chief Executive Officer of New Balance from 2007 to 2019. During his 12-year tenure, he significantly grew the company's annual sales to over $4 billion, achieving one of the highest growth rates in the athletic footwear and apparel industry.2

Procter & Gamble Experience:: Prior to New Balance, DeMartini spent 20 years at Procter & Gamble, working in various management roles across different divisions, including the Gillette Company, North American Snacks, and Millstone Coffee.2

USA Cycling:: Most recently before Purple, he served as President and Chief Executive Officer of USA Cycling.2

Role at Purple Innovation

Appointment:: DeMartini was initially appointed as Acting Chief Executive Officer of Purple Innovation in December 2021, succeeding Joseph B. Megibow.2 He was later named the permanent CEO, removing the "interim" from his title.1

Leadership Focus:: As CEO, DeMartini is focused on:

1. Expanding Purple's market share in the premium mattress category.2
2. Strengthening the company's operations and preparing it for its next phase of growth.2
3. Addressing challenges in the company's retail strategy and profitability.3

Strategic Initiatives:: Under DeMartini's leadership, Purple has:

1. Introduced a new line of premium mattresses.3
2. Worked on repositioning the brand in a challenging market environment.3
3. Focused on achieving profitability, with expectations to reach this goal in the near future.3

DeMartini has demonstrated his commitment to Purple's success by personally investing in the company. In June 2024, he purchased 200,000 shares of Purple Innovation, increasing his total ownership to 663,669 shares.4